Objective
Develop an entrepreneurial mindset and opportunity-driven thinking
Analyze business environments and market opportunities
Formulate effective business and growth strategies
Build scalable business models
Make strategic decisions under uncertainty
Design a practical strategic growth action plan for their business
Learning Outcome
Identify viable business opportunities
Apply strategic tools (SWOT, PESTLE, Value Proposition)
Build and refine business models
Create short-term and long-term growth strategies
Improve competitiveness and sustainability
Present a clear strategic growth roadmap
Course Content
DAY 1: Entrepreneurship Foundation & Strategic Thinking (8 Hours)
Session 1: Entrepreneurial Mindset & Opportunity Recognition (2 Hours)
What is Entrepreneurship in Today’s Economy
Entrepreneur vs Business Owner vs Manager
Entrepreneurial Mindset & Success Traits
Opportunity Recognition vs Business Ideas
Identifying Problems Worth Solving
Practical Exercise: Opportunity Identification Workshop
Session 2: Market Understanding & Customer-Centric Thinking (2 Hours)
Understanding Customer Pain Points
Market Segmentation & Target Customers
Value Proposition Design
Customer Journey & Buying Behavior
Case Study: Successful Entrepreneurial Brands
Group Activity: Customer Value Mapping
Session 3: Business Environment & Strategic Analysis (2 Hours)
Internal & External Business Environment
SWOT Analysis for Entrepreneurs
PESTLE Analysis
Competitive Landscape & Industry Forces
Identifying Strategic Advantages
Exercise: SWOT & PESTLE for Own Business
Session 4: Business Models & Strategic Positioning (2 Hours)
Business Model Concepts
Business Model Canvas Overview
Revenue Streams & Cost Structures
Strategic Positioning & Differentiation
Practical Workshop: Business Model Canvas Development
DAY 2: Strategic Growth, Execution & Sustainability (8 Hours)
Session 5: Growth Strategies & Scaling the Business (2 Hours)
Types of Growth: Organic vs Inorganic
Market Penetration, Market Development, Product Development
Diversification Strategies
Scaling Challenges & Growth Risks
Case Study: SME Growth Success
Exercise: Growth Strategy Selection
Session 6: Strategic Planning & Decision Making (2 Hours)
Strategic Planning Process
Vision, Mission & Strategic Goals
Strategic Decision-Making Tools
Risk Assessment & Mitigation
Scenario Planning for Entrepreneurs
Group Activity: Strategic Decision Simulation
Session 7: Financial & Operational Growth Considerations (2 Hours)
Basic Financial Thinking for Entrepreneurs
Profitability vs Cash Flow
Cost Management & Pricing Strategy
Operational Efficiency & Productivity
Building Systems for Growth
Exercise: Simple Financial & Growth Planning
Session 8: Execution, Innovation & Sustainable Growth (2 Hours)
Strategy Execution & Performance Monitoring
Key Performance Indicators (KPIs)
Innovation & Continuous Improvement
Leadership Role in Strategic Growth
Building a Growth-Oriented Culture
Final Workshop: Strategic Growth Action Plan Presentation
Who is it for?
Entrepreneurs & Startup Founders
SME Owners & Business Managers
Aspiring Entrepreneurs
Business Development & Strategy Teams
Training Method
Theory (7.00 hours) Practice (9.00 hours)
Minimum Entry Requirements
Basic understanding of business operations
Participants are encouraged to bring their own business idea or existing business information
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